The Main Beauty Trends for 2018!
New products, concepts and devices have been launched this year and many of the trends are set by medias like Instagram. Many of the cosmetic products were targeting anti-pollution, some with probiotics and others with a more natural approach containing natural oils and avoiding preservatives, dyes, synthetic ingredients in order to slow down ageing. We have also seen many products inspired by mermaids and unicorns packaged in pink colors, so what is coming next?
Superfoods are rich in nutrients, antioxidants and anti-aging properties, which are essential for our organisms and also responsible for that glow in our skin. We will see more products with these rich ingredients such as maca, acai, goji berry, aloe vera, quinoa, cloudberry and many more.
Tailored Made Cosmetics
Cosmetic and skincare companies started to offer tailored made products based on the customer’s skin needs. This is a big trend happening right now and it will continue in 2018.
Skincare Beauty Supplements
Taking care of our skin is much more than just doing our skincare beauty routines, which usually includes cleanser, serum, moisturizer and face mask. Our beauty comes from inside out, that is why it is important to be part of our regimen. We all know that a good diet rich in healthy food is important to guarantee good health and young skin. As we are always rushing and looking for easy alternatives it is hard to get all the nutrients our bodies need. Skincare beauty supplements can help us during difficult times like this. Also we do need certain types of supplements as our bodies does not produce them as we get older. Beauty supplements like A, C, E, Collagen, Hyaluronic Acid, Pomegranate are essential for our skin health.
Face Masks and More Masks
This trend started with cream masks, peel off and sheet masks. Face masks have been very popular on the Internet and medias such as Instagram and due to its popularity it will continue in 2018. We are going to see even more launches, but this time for specific areas such as breasts, hands, arms and legs. Hyaluronic acid is one of the popular ingredients in masks and it is great to fight skin aging and reestablish skin hydration.
New Body Care Product Concept
Women and men will be taking care of their bodies the same way they take care of their faces. It does not matter how the climate and season is, it is important to take care of our bodies’ skin as it suffers with the temperature changes too. Ordinary body moisturizers does not hydrate the body skin as it should due to the lack of important ingredients. Companies are realizing that and launching more powerful formulas, which has ingredients such as AHAs, hyaluronic acid to guarantee deep skin hydration. We will see different textures too like serums, watery moisturizers giving a more pleasant feel.
Environmentally Friendly Products and Packaging
The concept of environmentally friendly products are changing and for the better. Soon we will see more and more products made of plants to replace the plastic concept. People are becoming more conscious about the environment and want to do something to help and we already see people doing their part by saving water, buying products made with less water and reducing the number of showers in order to avoid skin problems. This new packaging concept will not only help nature but also people will fall in love with it.
Gender Neutral Cosmetic Products
It started with perfumes such as CK One from Calvin Klein and now we can already see a move towards other cosmetic segments such as haircare and skincare products. These products are focused on performance and not gender.
Beauty Products for Active People
Many people are making an effort to do exercises and make that part of their routines. Some of them have skin concerns such as redness, sweat, oiliness and clog pores. It is a great opportunity for cosmetic companies to launch products targeting people who have these skin conditions.
Our beauty routines are going beyond skincare products, we can see a new trend in beauty gadgets such as LED treatments, micro needling and many more. The good thing about these types of treatments is that you can do at the comfort of your homes and have faster results. These beauty treatments stimulates collagen production and skin cells renewal.